Privacy policy

Last updated 24 July 2026

Berkeley Estate Asset Management Limited respects your privacy and is committed to protecting your personal data. This privacy policy explains how we look after your personal data when you visit our website at www.6sloanestreet.com (regardless of where you visit it from) and tells you about your privacy rights and how the law protects you.

1. Important information and who we are

This website is operated in connection with the property at 6 Sloane Street, Knightsbridge, London. Berkeley Estate Asset Management Limited (“we”, “us” or “our”) is the controller and is responsible for your personal data.

We are registered in England and Wales under company number 14016887 and our main trading address is 27 Farm Street, London W1J 5RH.

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us by email at info@BEAM.london or by telephone on +44 (0)20 3859 1660.

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

2. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

• Identity Data includes first name, last name, title and, where relevant, company or organisation.
• Contact Data includes billing or business address, email address and telephone numbers.
• Financial and Transaction Data includes details relating to any lease, licence or services provided, and details of payments to and from you.
• Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, operating system and platform, and other technology on the devices you use to access this website.
• Usage Data includes information about how you use our website.
• Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

3. How is your personal data collected?

We use different methods to collect data from and about you, including through:

• Direct interactions. You may give us your Identity, Contact and Financial Data by corresponding with us by email, telephone, post or otherwise — for example when you enquire about the property, request information, or engage with our appointed agents.
• Automated technologies or interactions. As you interact with our website, we may automatically collect Technical and Usage Data about your equipment and browsing actions through our privacy-friendly analytics (see “Cookies and analytics” below).
• Third parties or publicly available sources. We may receive personal data about you from third parties such as our appointed letting and managing agents and professional advisers, and from publicly available sources such as Companies House.

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to take steps at your request before entering into, or to perform, a contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests — for example to respond to enquiries, manage our relationship with you, keep our records updated, and administer and improve our website.
• Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data, other than in relation to sending direct marketing communications to you where required. You have the right to withdraw consent to marketing at any time by contacting us.

5. Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes described in this policy:

• Other companies within the Berkeley Estate Asset Management group.
• Service providers who provide IT, hosting, system administration and analytics services (including Vercel, which hosts this website).
• Our appointed letting and managing agents.
• Professional advisers including lawyers, bankers, auditors and insurers.
• Regulators and other authorities who require reporting of processing activities in certain circumstances.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International transfers

Some of our external third parties and members of our group may be based outside the UK, so their processing of your personal data may involve a transfer of data outside the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one appropriate safeguard is in place, such as transferring to countries deemed to provide an adequate level of protection, or using specific approved contractual clauses.

7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. To determine the appropriate retention period, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it, and whether we can achieve those purposes through other means, as well as applicable legal, regulatory, tax, accounting or other requirements.

9. Your legal rights

Under data protection law you have rights in relation to your personal data, including the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data (data portability).
• Withdraw consent at any time where we are relying on consent to process your personal data.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive, or we may refuse to comply with your request in these circumstances. If you wish to exercise any of the rights set out above, please contact us at info@BEAM.london.

10. Cookies and analytics

Our website uses Vercel Web Analytics to understand, in aggregate, how visitors interact with the site — for example the number of visits, the pages viewed and the general source of traffic.

Vercel Web Analytics is privacy-friendly and does not use cookies. It does not store or track any personally identifiable information, and it does not use cross-site or persistent identifiers to follow you across websites. Visit data is aggregated and cannot be used to identify you individually.

Because we do not set analytics or advertising cookies, no cookie consent banner is required to use our site. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies, if you wish.

11. Changes to this privacy policy

We keep our privacy policy under regular review. This version was last updated on the date shown above. We may update this policy from time to time to reflect changes to our practices or for other operational, legal or regulatory reasons. Please check back periodically to stay informed of how we are protecting your personal data.

12. How to contact us

If you have any questions about this privacy policy or our privacy practices, please contact us by email at info@BEAM.london, by telephone on +44 (0)20 3859 1660, or by post at Berkeley Estate Asset Management Limited, 27 Farm Street, London W1J 5RH.